Google Adwords or Google ads is the advertising platform of Google where any advertiser promote their product or services. Google is the one stop solution where you can generate more leads for your business with minimum time span and target audience.
In this Blog, I will cover the top five benefits of Google Ads that can follow every Entrepreneur for growing their business.
1. Increase Brand Awareness:
If you launch a new product or services then its very necessary to reach the target audience. So Google Ads is the best concept to aware of your product and services with the help of following Ads.
(a)- Search Ads
(b)- Video Ads
(c)- Display Ads
With the help of these Ads, you can boost your Brand awareness of your business industry.
2. Measurable ROI(Return of Investment):
Google Ads gives you measurable ROI which you can see the performance of all campaign and you can decide which campaign is best for your business or not.
ROI means you can see how much impression or clicks you are getting for the specific Ads.
3. Faster Result then SEO:
SEO and Google Ads both can generate leads and traffic on your Website but SEO is a very time taking process means getting ranking of the Website in Search Engine is very competitive nowadays.
With Google Ads, you can get the result very much faster because it depends on how much budget or bid you have spent on the campaign.
If your budget is high then your Ads will show on the top of Google search along with budget the rank of Ads depend on the following factors:
- Quality Score of Keyword
- CTR(Click Through Rate)
- Landing Page Experience
Hence from the proper optimization of the specific campaign, you can generate maximum ROI for your business.
4. Reconnect with Visitor of your Website
In Google Ads, you can connect your website visitor with the help of the remarketing campaign. Remarketing means chase the visitor who visits your website until your customer will not be converted to buy the products.
In the display network, you can create the remarketing campaign and target your audience with Banner Ads or Display Ads.
5. Schedule Ads to reach the audience
Another benefit of Google Ads that you can schedule your Ads when you want to run. Its totally depends on the product and services when you want to deliver to your audience.
After seeing the past data of your campaign you can identify which time scheduling is better for your Ads.
After implementing all five measure parameter you can say that Google Ads will help you to generate more ROI for your business.