Top 10 Adwords (PPC) Interview Questions & Answers

1)-What is Adwords?& how its works..?

Adword is paid marketing platform where you can trigger ads in a format of text, image & video.Google trigger your ads on search engine & its affiliate site.In one Adwords account, you can create 10,000 campaign.

How its works -Google AdWords works on bidding system if your bid is high in comparison to their competitor then your ads show the top position of google page.This platform works on pay per click means if any user clicks on our ads then Google charge.

 2)-What is an ad group in Google Adwords?

An ad group is a combination of your keywords, Ad copy and landing pages for particular Campaign.In one campaign you can create 20,000 ad group.

3)-What is CTR(Click Through Rate)?

CTR tells the number of visitors visited on your ad on the web page after clicking on your ads.Formula for CTR is- CTR=Click*100/Impression

4)-What is Ad Extension and its type?

Ad Extension use to increase or provide more information about product & services, it shows below Description of text ads.

Types of Extensions-

  • Sitelinks
  • Extended Sitelinks
  • Call Extensions
  • Callout Extensions
  • Location Extensions
  • Mobile app extensions
  • Review extension
  • Message extension
 5)-What is Ad rank?

Ad rank refers your ad position on Google page, and it is determined by your bid for that keyword and quality score.
Formula for Ad rank is-
Ad rank= Max cpc*Qulity Score

 6)-What is Remarketing?

Remarketing means to show your ads to people who’ve visited your website or used your mobile app.It’s also called Retargeting & its trigger only Display Network.

Types of Remarketing List-

  • website visitors list
  • Mobile app user list
  • Customer email list
  • Youtube user list
 7)-What is Frequency Capping?

It will limit the number of times an ad appears on the same unique user on Display Network.

8)-Explain Dynamic Search Ads?

No keywords apply in this ads like normal text ads.Ads Targeted based on your website Content.Google automatically created heading & destination URL, only apply description & display URL.

 9)-What is Display Network & how many targeting in display network?

Display network use for branding purpose or Remarketing their product & services.Ads will appear on google partner websites, video & app network.

 10)-Explain what is Google Partner site?

All Adsense approved websites, video & app network, called Google partner sites.


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