PPC Tips To Save Money

In SEM every advertiser wants to save money with optimization their Ads. In PPC if your ads are optimized then you have to spend less money on the particular Campaign.

-Here I explain some PPC tips to save money which is helpful in optimization of your campaign.

1- Write relevant ad copy

2- Use Extension

3- Use Negative Keywords

4- Target the right Keywords Match Type

5- Improve the Quality Score

6- Start Remarketing

1-Write relevant ad copy

Your ad copy should be relevant to the ads that increase Click Through Rate (CTR) & Quality Score of particular keywords which are included in that ad copy.In AdWords, if your Quality Score is high then your ads trigger in less cost in Top 4 positions.

2- Use Extension

Extensions increase more information about product & services in our Ads. Due to extensions the ads looking more attractive which your CTR  will increases.Currently, there are 11 extensions available in Google AdWords. Basically in Adwords we use -callout Extension, structure snippet, Site links Extension & Call Extension.

3- Use Negative Keywords

The keyword which is irrelevant to your business called negative keywords. If use negative keywords in your Campaign then your ads do not show for the irrelevant Business Quires which you can optimize your budget.

4- Target the right Keywords Match Type

In Google AdWords, there are four types of keyword match types

(a)- Broad Match type

(b)- Phase Match Types

(c)- Exact Match Types

(d)-  Broad Match Modifier

– Always use phase match type or broad match modifier keyword which you can save money. Never use Broad match keyword match type otherwise your budgets will reduce immediately.

5- Improve the Quality Score
  • Google always gives Quality Score out of 10. If your keywords Quality Score is Maximum then your ads trigger in minimum cost. Quality Score depends on-

(a)- Expected CTR

(b)- Ad relevancy

(c)- Landing Page

6- Start Remarketing

No doubt, Remarketing is the best way to save money in PPC. Remarketing campaign is trigger very less cost in comparison to Text ads in Search Network.

Thus by using PPC Tips to Save Money of your campaign & generate maximum ROI for your Business.

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