Inbound Marketing & Outbound Marketing

What is INBOUND MARKETING?

-Inbound marketing is a strategy to bring the potential customer which is relevant to your business, according to their need & demand.After reading several Blogs I found that Inbound Marketing or Pull Marketing is the best way for Small or Startup Business.

inbound-marketing-tactics

Example of Inbound Marketing-

(a)-Blogging

(b)-Social Media

(c)-Email-Marketing

(d)- Search Engine Marketing (SEO)

(f)- E. Books

(g)- E. News Letters

Why is Inbound Marketing Essential For Our Business?

The Inbound Marketing is essential for every Business due to following reasons-

(a)- Increase the website Traffic.

(b)- Boost up the Sales of Products.

(c)-Capture better Leads

(d)-Customer Loyalty

(e)-Save Money on Marketing

 

 INBOUND MARKETING METHODOLOGY

Inbound-methodology

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What is OUTBOUND MARKETING?

Outbound Marketing is the traditional way of marketing where you can promote the product & services via help of –

  • TV Advertisement
  • Magazine Ads
  • Catalogs
  • Direct Mail
  • Radio
  • Face to Face Meeting
  • Brochures

 

What Problem with Outbound Marketing?

-According to Digital Marketing Experts (Neil Patel & Deepak Kanakaraju), the Inbound Marketing is more profitable in comparison to Outbound Marketing.

The Problems with outbound marketing includes-

(a)-High Cost & Less Profit

(b)-Difficulty in Tracking of ROI

(c)-Can’t Target the Potential Customers

Difference Between Inbound Marketing & Outbound Marketing

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