What is INBOUND MARKETING?
-Inbound marketing is a strategy to bring the potential customer which is relevant to your business, according to their need & demand.After reading several Blogs I found that Inbound Marketing or Pull Marketing is the best way for Small or Startup Business.
Example of Inbound Marketing-
(d)- Search Engine Marketing (SEO)
(f)- E. Books
(g)- E. News Letters
Why is Inbound Marketing Essential For Our Business?
The Inbound Marketing is essential for every Business due to following reasons-
(a)- Increase the website Traffic.
(b)- Boost up the Sales of Products.
(c)-Capture better Leads
(e)-Save Money on Marketing
INBOUND MARKETING METHODOLOGY
What is OUTBOUND MARKETING?
Outbound Marketing is the traditional way of marketing where you can promote the product & services via help of –
- TV Advertisement
- Magazine Ads
- Direct Mail
- Face to Face Meeting
What Problem with Outbound Marketing?
-According to Digital Marketing Experts (Neil Patel & Deepak Kanakaraju), the Inbound Marketing is more profitable in comparison to Outbound Marketing.
The Problems with outbound marketing includes-
(a)-High Cost & Less Profit
(b)-Difficulty in Tracking of ROI
(c)-Can’t Target the Potential Customers
Difference Between Inbound Marketing & Outbound Marketing