Generally, people are worried about getting their first client as a startup or freelancer in the digital marketing space. Starting a business of your own will takes a toll on your mental health, ranging from not having the “job security”, the fear of stability, etc. You may find many reasons why NOT start your own digital marketing business, but there are several reasons you SHOULD begin to it.
There is no right or wrong way to
establish yourself as an entrepreneur in the industry. Without a “formal”
education path, is it possible to build a comfortable space without a
traditional 9 to 5 job? It’s a risky venture, but possible. It just takes time
and a few things to do to get to that point. Actually, a lot of things to do.
1. Know Your Stuff
With plenty of assets on the web
(Facebook Blueprint, Google Academy for Ads, HubSpot Academy + others),
potential marketers can develop the skills to take on developing a social media
strategy, ads management, and help your clients’ success – at the end,
customers’ success is your success. Knowledge is more important than your certificates!
Tech giants like Tesla and Google always say that portfolios (what you can
actually do) are more important than your education.
2. Find Your first client
Freelancers or business startups have
the freedom to explore multiple platforms to search for clients. They can
easily select from any variety of clients, depending on the job required and
budget. Digital marketers working independently provide their own conditions
and consultancy. You can find your next client on one of the following platforms:
Ensure you have a well-defined
profile, and a personalized message when applying for a job on any of the above
platforms. It will increase your chances of getting shortlisted.
3. Got a couple of clients – how do you keep going the momentum?
Once you find clients and start
working for them, you can also start thinking about the paid path for lead
generation. You can set up a Lead Generation ad through Facebook and Instagram
to generate more leads, and eventually, convert them into your paying clients.
4. What to create an effective ad and what to include in the ad?
Call to action is very crucial when it comes to ads. For instance, you can offer a free material of something valuable like “tips to grow your business through social media,” or something on the same lines. While offering something free, make sure it doesn’t reveal all your secrets, but it should be worthy enough to download. You can include information about how you can help them to achieve their business goals. Talk about some general topics – how businesses take the “anyone can do it” approach for social media marketing, which is NOT the right way everyone needs an expert to do the best job.
5. Whom should you target through the ad?
The way you would set up target media
on Facebook Ad is keeping your location in mind. Begin with local clients and
target locations within a reasonable distance that will help you build a strong
relationship with your customers. Nothing can beat face to face communication.
Now you have leads. What next?
Once you have leads for your
services, contact them either through call or email (make sure this is included
just checking in approach. “Thank you for downloading my stuff. Did it help
you, or is there anything more you required to that?” Be a conversation
starter, figure out their business goals, offer them a free consultation, and
suggest how paid services can benefit their business.
Keeping all points in mind, ensure you know your stuff. That should probably be in capitalized and bold or something. Build yourself so credibility to change “having to search for the client” to “the clients will come to you.” It’s all about developing a strong portfolio/getting referrals etc. Another important thing is having your own website and social media pages, which will help your potential clients to know more about you. It will go a long way.