Display Ads use for Branding Purpose to make your business. Ads will appear on Google partner website, Adsense video network & App Network.
#AdsenseApprove website, video or App are Google Partner website.
#Display Ads Trigger Only on Display Network of Google Adwords.
Types of Targeting –
There are four types of Targeting use in Display Advertising.
#1-Display Keyword or Contextual Targeting-
In this targeting, we add our business keyword & on the basis of that Google automatically trigger your ads on Google partner website.
#2- Interest Targeting–
Interest Targeting has two parts which are given in the following manner.
(a)- Affinity Audience- Trigger ads to new & returning visitor with user interest are the Long-term, then it’s called affinity Audience.
(b)- In Market Audience- Show ads only new visitors & user interest is short term.
#3- Topic Targeting–
In this targeting, we have to choose the topic for targeting & on the basis of that Google automatically display our ads on relevant pages of Google partner websites.
#4- Placement Targeting or Manual Targeting-
In this targeting, we manually choose Google partner websites on which we can to display our ads.
Note- To find relevant Google partner website we will use DISPLAY PLANNER tool.