Blogging is the necessary part of Business. The content should be unique & fresh in your each blog of the website. Some small business use free blogging platforms like WordPress.com or Weebly.com
-Now here I explain, the benefits of blogging on your site.
1-Increase Search Engine Traffic-
Blogging is the best way to boost your search engine Traffic. In each blog you can do cross linking your content to your site particular page which you can generate more traffic & reduce bounce rate.
2-Improve Conversion Rate-
A Blog with high-Quality Content build brand Loyalty means Blog should be user-friendly which directly impact on the visitor of Blog and Conversion rate of your business definitely increase.
3-Helps You rank For Long-Tail Search Queries-
A website without blog will have too difficult getting ranking for Log Tail Keywords. We can rank our long tail keywords via keyword density which is more focus on specific Blog. The Standard character limits of each blog is 400-500 words where you can write your focus long tail keyword 2% to 3% of the whole content of the blog.
You can increase your Leads by updating more blog on your website with proper optimization of the blog means in each blog you have to implement the contact forms or subscribe button which you generate more leads with target audience which is relevant to your business.
5-Generate Inbound Links
Many website owners submit their blog in another high-quality blog just like Guest Blogging where you can generate backlinks which are more profitable in SEO Point of view & getting ranking in SERP.
6-Builds authority in your Industry
Blogging is the best way to establish yourself or your Brand as Expert in your Business Field. The blog is the platform where you can sharing industry relevant experience & information which you can build authority for the Business.
Thus we Can say that Benefits of Blogging on Your Site boost up your Business