As the number of people getting
into blogging has increased, the demand for affiliate marketing has also
drastically surged. Affiliate marketing is one best way to make money from a
blog, and the most thriving publishers are particular about the brands they
serve. This helps to create authenticity and build credence among your readers
Social media also holds a
significant role, offering partners more and more ways to promote products.
Instagram, Twitter, Facebook, and YouTube are popular channels for affiliate
Companies can now study
statistics to determine whether their partners’ strategies work. Interest in
the affiliate marketing industry has surged steadily for the last five years.
Many companies used to be skeptical of affiliate marketing, doubting whether it
could be beneficial to their business. Today, these same companies are working
hard to incorporate an affiliate marketing strategy into their digital marketing
Currently, 81% of brands
participate to some extent in affiliate marketing.
I hope you got an idea of where
the affiliate marketing stands at present.
searches will increase
As the use of Amazon Alexa,
Cortana, and Siri grow, the connected industry must optimize premium content
for voice searches. Affiliate marketing agencies are already working on
improvements in this area, and we hope that most will continue to do so.
We will also see more focus on
high-quality audio and video content. Although written copy and visual ads are
traditional marketing methods, audio and video content is equally relevant. The
more publishers contact your target audience, the more successful your
affiliate marketing campaigns will be.
programs are becoming more mobile-friendly
In addition to the growing
importance of voice searches, the need for mobile-friendly content is
increasing. A Google Analytics report indicates that 40% of online transactions
take place on mobile devices. Also, 70% of mobile searches lead to a promotion
or purchase within an hour. This fact will force affiliate programs to optimize
their content for better mobile use.
Some advertisements and
Internet marketing content have been designed specifically for use on mobile
platforms; some need to be optimized to provide a better user experience on
phones and tablets.
It doesn’t make sense to work
with a publisher who can’t deliver mobile-friendly content. If potential
customers don’t have access to relevant content via smartphones and tablets,
they will leave.
e-commerce retailers to use affiliate marketing
Affiliate marketing and online
retail are a natural partnership. And we hope to see even more online
businesses working with publishers in 2020 and beyond.
And while some may not be the
first to adopt the strategy, major brands and retailers around the world are
starting the promotion.
By 2020, most online retailers
are expected to focus on a certain level of affiliate marketing. Engaging
affiliate marketers and measuring your success is easier than ever. As a
result, more companies are taking an interest in publishers who can help
increase brand awareness and increase sales.
But is this really necessary?
The answer is yes.
Affiliate marketing has become
increasingly important in recent years. As of 2019, more than 63.4% of people
use their phones to access the internet. As that number continues to grow,
publishers and brands are increasingly emphasizing on content and mobile ads.
In some recent years, the
technological transformation has led to a considerable improvement in the
analysis and review system. This has made it much simple for companies to parse
the details of their affiliate marketing strategies.
Based on this information, we
can identify specific recurring themes. The arrival of voice searches and the
growing qualification criteria for new affiliates are popular predictions for
2020. Many also seem to agree with the need for a multichannel approach in
which videos, podcasts, and infographics are complementary blog written content
on diverse channels.
It is observed that converting
visitors into potential customers is no easier at present. The authenticity
requirement demands more in-depth content and first-hand experience. That is
why partners are encouraged to focus on building a relationship with their